LOGO

Women are known for their lips, thus this is the iconic feature of Mo Far Kor. The lips symbolise women speaking out for themselves with a distinct voice and within each voice, lies individuality. The side pursing of the lips showcases spunk and sass of women answering to people doubting their capabilities to be dynamic individuals. With Mo Far Kor, they can be anything they aspire to be. Just like our logo being able to change to yellow, pink, orange, green or any colour one desires, women can be athletes, designers, homemakers or even CEOs. That’s why dynamic colours are suitable for our concept to cater to the many facets of women. Additionally, the representative colour of Mo Far Kor is red. This sends the message of women empowerment, boldness, confidence and being passionate to be a woman. The typeface, called ‘Edo’, resembles paint strokes. Like an artist that expresses emotions through painting, a women can express herself freely.