ASSIGNMENT 1
PRODUCT LAUNCH
BRIEF ANALYSIS OF COMPETITION
Jia Bao Appetizing Preserved Mandarin Orange Peel
Tangerine peel is aromatic, warm and pungent in taste.
It aids digestion, dries up mucus and reduces nausea.
It is one of the greatest sources of vitamin C
A natural and potent way to enhance your immune system and ward off invasive infection.
An old and reliable digestive, but important new research has demonstrated promising antioxidant activity.
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They targeted mainly to anyone with health problems. Also, an audience with a very traditional mindset (e.g asian families).
Pikin Plum Candy
Pikin Plum Candy is a sweet, sour and chalky hard candy.
This candy is suitable for people who have a sore throat and suffered from nagging cough.
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They have a few packaging styles. One of it being a pink and bright packaging.
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This snack targeted more to younger audience. It steers away from an oriental feel. It looks more modern and has a cartoonish/ pic-art feel. The target audience probably is younger and more attracted to visuals rather than taste.
Wu Wei Kor
Asam buah-buah campuran is a snack that has a similar function and taste as Mo Far Kor.
Wu Wei refers to working with inner nature and the outer nature (natural law around us).
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Perhaps, Taoist believers can relate to the product more because of the philosophy.
TARGET AUDIENCE
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Females
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Early 20s-30s
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Working women
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Middle Class - upper middle class
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On-the-go women
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Active and proactive
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Empowered/Feminist/ Go-getters/ Driven
CAMPAIGN
STRATEGY
For all rounded spunky girls on the go. Sweet, Sour, Salty. Who said we have to just be one flavour? For the go-getter queens taking over the world, and needs a snack to boost their power to rule. Just as Beyonce said… Who runs the world? Girls. Mo Fa Kor, putting the sassy back in snack.
TAGLINE
NOT JUST ONE
FLAVOUR
KEY VISUALS
PRINT ADVERTISEMENT
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VIDEO COMMERCIAL
STORYBOARD
3 PRODUCT LAUNCH IG POSTS
